Blog is addressed to Chris Oatley: [Artist, Educator, Creative Leader.]
Artists who are Project-Oriented, vs. Artists who are Education-Oriented will find different uses for Social Media. Each person's marketing approach is unique to their product -- Including the use of the Social Media Toolset.
As an artist who is Education-Oriented, I am your target market. Using Social Media / Content Platforms, you accomplish the following:
- You provoke thought, response, community engagement, and action. [This catches me.]
- You inspire me to believe in myself as a creative professional -- Though this was initially accomplished through Youtube, not Twitter.
Here are a few relevant resources, a bit of contextualized unpacking:
- Tim Ferriss' 80/20 Principle - Your product line is all centered around education. Magic Box, Storyteller's Summit, Painting Drama Mentorship Program. You organize curricula, and then reach out to artists who want to assume a more professional posture / develop their skills. Conversations are then initiated through Newsletters, Virtual Studio, Podcasts, and Social Media Use -- [such as the tweet which catalyzed this blog post.]
Your Critical Asset: A combination of empathy, mentorship availability, compassion and perspective -- AKA the Persona "OATS". Therefore, I subscribe to your educational service.
If my product line is freelance-oriented, then as Noah Bradley mentions in Art of Freelancing, I assume the posture of working for my ideal client. Social Media at this point seems to be best approached through a sense of detached generosity, which demonstrates value as an employee.
Critical Asset: Reliably ship high value / relevant projects. Therefore the desired High Profile Client will hire you.
A personal-project oriented artist needs to define / model tastes, and posture attitudes / values in order to attract patrons.
Critical Asset: The Tastes / Values presented in your delivery [yourself], and your art [still need to generously ship] sync up with my Tastes / Values. Therefore, I will be a patron.
By focusing on my Critical Asset, my use of social media stops being focused on getting "follows" so I can spam "Emergency Commissions." or tell people to "Check out my Patreon." -- All approaches which detract from emotional and attention reserves that could be used to ship products, or develop specific meaningful relationships.
One viable approach for Social Media is "Detached Generosity" -- which is a combination of Godin inspired postures from these two blog posts: "Here I made this." and "It's not for you."
The practice of shipping, leads to getting noticed by people who resonate with the work -- those are the relationships that are worth developing.
- Permission Marketing & Tribes by Seth Godin-
Your generosity with podcasts, videos, and thought provoking twitter engagements, have all heightened the internal stock that I have in you as a professional leader, which has in the past moved me to transition from the "Fan" category, into the "True Fan" category -- which is a monetized relationship.
The value you provide [Critical Asset] has been communicated through your mediums of expression [Social Media Toolkit / Newsletter / Videos / Blogs / Content / Programs.]
Seth Godin, doesn't use Social Media like you do. -- He uses it to point to his blog, which then points to free books, or audiobooks, or the AltMBA program, etc. There is no SM engagement whatsoever -- as you know, he used email.
Amanda Palmer also uses Email and Patreon as a means of communication and connection -- point largely being that building an asset base exclusively on another person's platform [FB, TW, IG, means that you don't have control, and could lose your 'follows' at an administrative whim or fallen platform.]
Determining focus modifies an artist's approach -- at which point there might be enough clarity to use Social Media as a tool, as opposed to a vague, frustrating, and time-consuming game.
Thanks for reading Oats -- and thanks for all of the work you share.